Matchbox Heroes Wanted! ~ The Review Stew
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Thursday, April 18, 2013

Matchbox Heroes Wanted!


Who is your child's hero??? My son LOVES firefighters, police officers, and other every day heroes but he also loves just being a hero in general and "saving the day" as he says every time he kisses an "owie" on his sister or his mommy or daddy, gets us something that we need or shares his toys!



Matchbox wants to know who your child's heroes are too! To commemorate its 60 year anniversary, Matchbox® is kicking off a three-month national campaign to honor heroes-in-training – the children who play with, and inspire, Matchbox®. The campaign includes the Matchbox® Heroes Wanted™ Sweepstakes with a hero-sized $60,000 college scholarship and a national retail promotion for fans to purchase Matchbox® diecast vehicles for just 60 cents for a limited time at participating retailers now through March 10th.


It's a really fun contest that calls on parents to celebrate the heroic attributes of their children by submitting a picture of their child dressed as their favorite real-life icon, along with a caption explaining why they are a true Matchbox® hero. Anyone with a child between three and 10 years old can enter the contest now through May 13, 2013. Submissions will be showcased on the Matchbox® Heroes Wanted™ Facebook gallery and are automatically entered to win the grand prize - a $60,000 college scholarship! 60 prize pack giveaways will be awarded weekly consisting of a Matchbox® branded gift box, a personalized photo-frame thank you card and four heroic Matchbox® vehicles. The goal is to honor the children who play with, and inspire, Matchbox®. To learn more about the contest and read stories from the heroes that inspired Matchbox® vehicles, check out www.Matchbox.com/Heroes.


Since 1953, detailed Matchbox vehicles have inspired and helped create countless unstoppable adventures all over the world. For fans eager to start or continue building their collection, Matchbox® is hosting a limited-time national retail promotion. A select line of diecast vehicles will be available for 60 cents for one week between March 4 and March 10th at participating retailers and on MattelShop.com.

The brand is also releasing a collectible diecast line of 24 vehicles that harkens back to its roots to celebrate its 60th anniversary. Finally, fans can view the Matchbox’s® 60th anniversary anthem video, which captures the spirit of the brand – unstoppable vehicles for heroic adventures – at www.Matchbox.com/Heroes.

For the hottest in Matchbox® adventures, games, toys and videos, visit www.Matchbox.com.


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